When I say that Jackson Hinkle has surpassed alt media, I mean he’s been able to connect with a kind of global mass energy that very few other commentators have connected with. Essentially nobody else within media circles has gained widespread support from the masses within the countries that are resisting U.S. imperialism. Only Jackson has done so to such a significant degree, and this is an accomplishment that all anti-imperialists must learn from.
When I point out how alt media hasn’t managed to do the same thing, this is not me dismissing every independent media figure. There is a role for reporting on the things the legacy media won’t talk about. The problem is when independent reporters want to gain an audience among the popular masses, without understanding what Jackson has done in order to gain such an audience; that being to speak to the people in a way which connects with their revolutionary desires. There are certain alt media figures, including Eva Bartlett, Richard Medhurst, and Fiorella Isabel, who have recently been trying to discredit Jackson in reaction to his visiting Yemen. Bartlett was the one who started off this wave of character assassinations, and her tactic was to portray Jackson as an operative whose appearances are managed by the U.S. government.
This is dangerous slander, of the kind that can get somebody killed; saying someone is an American spy while they’re visiting a U.S. adversary could incite an assassination attempt against them. It’s also counterproductive to the anti-imperialist cause, and Aaron Mate has been compelled to speak out against “Jackson Hinkle deranged syndrome.” The lesson from this story is not just that we should avoid jumping on hate brigades; it’s also that Jackson has found a way to advance the anti-imperialist cause which works far better than the standard alt media model.
These alt media personalities who’ve attacked Jackson have effectively admitted that their model is inferior; if Jackson didn’t represent a threat towards their operations, they wouldn’t feel the need to smear him. There is a path towards narrative victory, and therefore political victory, that our movement isn’t going to be able to reach if it stays dependent on these traditional indie influencers. And to figure out what this path entails, we must study how Jackson has gotten this level of reach.
What Jackson Hinkle has done is convey communism’s ideas, and do so in a way that’s digestible to the average person. This has made his messaging stand out so much among other commentators, including most of the ones who call themselves Marxist-Leninists, because he truly understands what Marxism-Leninism means. He sees that Marxism does not need leftist politics, and that leftism is in fact a hindrance to Marxism. This makes him almost incomparably more effective than somebody like Ben Norton, who presents a “communism” that’s tied in with woke politics and is therefore lacking in substance.
What Jackson and his party ACP represent is an iteration of Leninism that’s fundamentally rooted within popular revolution; within the struggle of the global masses to throw off multinational capitalist rule. Jackson’s efforts to communicate these ideas wouldn’t be as effective if not for the manner in which he conveys them, which is absolutely essential; the other aspect is in how he and ACP come across as relatable to the bulk of the masses, instead of only trying to speak to a niche. But this charisma factor also has to do with the content of the arguments Jackson puts forth. He’s set out to bring the language of popular revolution to a mass audience, and this has entailed telling the truth in a way that’s approachable; which is going to attract much attention and goodwill. The authentic nature of the communication comes through, reaching people who support class struggle but don’t find leftist politics appealing.
This type of messaging beats not just the left, but also the right; and at this stage, the right is a much more relevant threat towards the class struggle than the left is. Which means Jackson and ACP have an extremely important role: to challenge the far right by offering what the far right can’t. Nick Fuentes and the other Hitlerite “groypers” have not been able to translate their online movement into a real-life popular mobilization, like the ACP has. That’s because groyperism, though successful in the algorithms, lacks any practical program for improving the lives of the masses.
The ACP is prioritizing algorithmic success as well, but unlike the groypers, it’s also rallying its members to serve the people. It’s cleaning up our communities, aiding disaster victims, feeding the needy, and providing the workers with assistance and guidance in their struggles against the employers. This gives Jackson, and those who share his goals, a kind of credibility that our opponents don’t have. We’re proving to the people that we’re on their side, and can be relied on to fight for them.
Our ruling class has been using many different kinds of political deceptions to try to divert the masses away from revolution. But the trend we keep seeing is that these state-backed ideologies fail to fulfill their purpose, and the psyop managers need to find a new manipulation tactic. During the Biden era, wokeism was the primary imperialist narrative tool. Then it switched to anti-wokeism, with MAGA being captured by Silicon Valley and Musk selling his brand as anti-establishment. Now that the second Trump White House has thoroughly exposed its pro-imperialist nature, the rightists who promote the “Jewish question” will be boosted more, as will the broader conservative alt media.
The leftism-aligned alt media types have declined in relevance, and that’s why they’re lashing out against Jackson. In this new stage, the right-wing alt media will be the main controlled opposition. And a big part of this media’s goals will be to sell an alternative to what Jackson does; these kinds of conservatives will present anti-communism as essential towards being patriotic, and towards opposing the deep state.
There are plenty of people who are receptive to a message like this, but today’s conservative base is also increasingly skeptical of Zionism. And because Jackson is able to find commonality with many conservatives on that issue, it may be that the collapse of Zionism’s narrative dominance will be what makes Jackson’s communist message win out. The USA’s communist movement is on the path towards victory; what we must do is continue building up this movement, and ensure that it will survive the state’s next crackdowns. Our enemies are learning that they can’t beat us in the narrative realm, so their next resort will be to try shutting down our operations. When they fully activate their plans for this, we must be ready to keep the struggle going.
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